Thursday, February 02, 2006

Thumbs down to Times Now

Times NOW turned out to be dumber than expected, they too like other channels carried one exclusive story followed by the so called impact it had on everyone. This new phenomena called IMPACT(the old one being Breaking News and JustIn) was started by NDTV and was taken miles ahead by CNN-IBN with new operations almost everyday. Today it was Operation WaterRat on CNN-IBN which exposed how easily Indian Coasts can become the source point for RDX and other explosives but at the same time NDTV 24X7 had a good debate on India and Pakistan, though the topic is old the content was good. TIMES NOW has a slow kind of feel, its not as aggressive as CNN-IBN. One very important differentiator now a days is the priority given to stories and NDTV 24X7 is the winner here as it puts the stories in the rank they deserve. Every English News Channel has a sports bulletin at 19:30 hours and Face the Nation kinda discussion at 22:00 hours and all these were started by NDTV and no one wants to break this trend it seems. TIMES NOW gives more weightage to the story it thinks is exclusive, like today it was on the Expose on letters sent by PMO to other ministers which somehow shows that no minister is listening to what Manmohan is saying even though the hot topic today was Airport Privatizations and was well covered everywhere.
TIMES NOW lacks what ZOOM had, there THE TIMES OF INDIA focused on its strength which is Masala but here it is trying to create a image of channel which is good at journalism which definitely TIMES group is not. Has Times forgotten the basics it learnt in Newspapers, YOU NEED NOT BE THE BEST TO BE THE MOST SUCCESSFUL,BUT YOU NEED TO FEED THE VIEWERS WHAT IT WANTS AND IN INDIA IT IS MASALA.

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